We’ve been getting questions from realtors as to which app or software is best to use to create real estate content graphics for social media.

Specifically, we’ve come across realtors who have either been around so long that they are accustomed to traditional media or new real estate agents who have no clue where to start.

Personally, I understand how daunting it can be. The idea of creating your own marketing materials without training or help for a property that’s worth hundreds of thousands can be scary.

And if you’re doing it with the goal of winning buyers and increasing the chances of landing new prospects, a bad marketing design can simply backfire!

When you think about it, a prospective buyer might just be the next Facebook user who has come across your business page. Therefore, wouldn’t it be great if your digital footprints captured their attention and evoked a sense of reliability?

Now, if you’ve been around this space, you’ll know that we’re all about guiding you on how to elevate your presence—offline and online! But if you’re new here, you may want to check this out to learn more about our mission.

Recommended Reading: How to Upgrade Your Online Presence Without Spending

Today, we’re here to empower you to NOT feel like designing your own social media content is an impossible task. We now live in an era of limitless resources where life’s necessities can be just one-app-download away!

Digital Real Estate Content Made Easy

Back in the day, you needed to hire a graphic designer to create your property flyers and brochures and have them printed.

Nowadays, there are many apps and software that you can use to make designing social media real estate content much easier and faster.

Really?

Yes! And the best features of DIY apps are first, they’re free for download on Apple/Android stores and second, they have desktop versions. One only needs to give himself time to get around DIY design apps just like they would with any other app but you don’t really need formal training in design to be able to use it.

On a personal note, I only switch using between two apps. I fondly refer to them as “photoshop-for-dummies’—as they’re perfect for anyone who has zero graphic design experience!

Social Media Graphics Apps

Canva

Canva has only been around for less than a decade but has now taken over the world by storm. With Canva, you can upload a gorgeous photo of a property listing or choose from over a million stock images. You can input texts of any size and choose styles from the hundreds of free fonts available. You can fine-tune the details by adding frames, icons, or shapes and play with transparency to get your desired look.

Canva’s interface is fast, easy to use, and extremely intuitive so it appeals to realtors who are not able to devote a ton of time to learning new software.  

Adobe Creative Cloud Express

Adobe Creative Cloud Express or Adobe Express is a lot similar to Canva. It boasts the same functionality and user-friendly interface. Moreover, Adobe Express has design templates that you can also use to create graphic designs from logos to videos. With Adobe Express, you can use the resize feature in the free version which means your one design can be resized in one click for your Print Media, Instagram Feed & Stories, Pinterest, or e-mail marketing needs.

Editor’s Choice: Based on personal experience as a non-designer who depends on DIY apps for digital real estate content, Canva knocks it out of the park. By and large, it’s the most organized app with the best editor that makes your workflow simpler and gives an overall better user experience.

Why Realtors Should be Using Canva (Pros and Cons)

The most obvious reason why realtors should use graphic design apps boils down to one thing: TIME.

As a realtor, time is our most valuable asset.

Truth be told, we do so much in our job that we barely have enough time for ourselves. Drafting contracts, showing properties, and attending listing appointments take up the majority of our week. So creating marketing graphics from scratch just sounds impossible, especially if you have no design background.

And as mentioned, out of the many apps available in the marketplace, Canva is preferred by many over the years to help them design consistently impressive graphics. For realtors, here’s why:

Pros

• App is free for download in the mobile app store
• Free Canva subscription has tons of basic graphic design features
• Fresh and up-to-date stock templates related to real estate
• Option for an upgrade to a PRO version for limitless functionality
• Save designs and reuse them as templates!

Cons

• Can only be used with the Internet
• Can’t create custom graphics from scratch
• Can be limited to use on small screens

How to Create Social Media Real Estate Graphics Fast

Now that you’re ready to upgrade your online presence, follow these steps to create stunning real estate content graphics for social media the quick and easy way:

1. Sign up in Canva

This is where the magic starts! The photo above is the desktop version, and as you can see, there are multiple ways you can sign up for Canva. Same with the mobile version, you can choose to sign-up using any e-mail address, Google mail, or Facebook account. Remember to keep your password tucked safely somewhere.

Now during your first sign-up, you will be welcomed by your design fam! This will be your default dashboard each time you launch Canva.

2. Choose a template

Start your design journey by scrolling through this dashboard to familiarize yourself with the tons of free ready-to-use templates. Therein you’ll find different design categories such as Instagram Posts, Posters, Your Stories, Logos, etc.

To save you time designing social media graphics related to real estate, you can simply input the keywords ‘real estate’ in the search tab and you will discover the templates you can choose to take inspiration from!

Pro Tip: The free version doesn’t allow you to resize the template during design mode. Therefore, you want to be specific in choosing the template size you want beforehand.

3. Start designing

After you have chosen a template, you are free to do whatever your please with it! You can change font styles, colors, and sizes. Further, you can add different design elements such as shapes, texture, borders, and stickers that can make your design look like a pro’s work.

As a new user, you’ll be given a little walk-through on the functionality of the design feature that will make designing your first template a breeze!

BONUS: Design Like a Pro Tips

• Keep it consistent. After you experiment to your heart’s desires, choose at least two main fonts and 2-3 main colors you want to keep using for your future designs.
• Use readable font style and size. Make sure your texts are error-free and neatly formatted.
• Observe alignment. Check the even spacing of your elements in the design by utilizing the intuitive function.
• Quality over quantity. Less is more. A beautiful high-quality photo can be elevated even with a simple design aesthetic.

3. Import your own photos or use the stock photos feature

For someone whose job is to sell one of the most aesthetically pleasing tangibles, you must be in possession of hundreds of property photos awaiting to be showcased on your social media channels!

Don’t be afraid to use them for your designs by adding texts, shapes, or creating a collage.

Likewise, you can also add company logos, taglines, and slogans to achieve consistency in all your designs.

5. Save your design and re-use it for later!

Ultimately, the most important key to creating social media real estate graphics fast is the ability to save your designs. With a graphic design app that has an undo, duplicate page and save function, you can maximize the efforts you put into your designs with much ease.

As shown above, you can easily access the likes of Canva on your mobile anytime. This makes it easier for realtors who are always on the go to squeeze in quick edits for their marketing materials.

You can do this!

To stay competitive and relevant, realtors must utilize their social media presence with the help of visually compelling images. And we have innovation to take advantage of! It’s now easier to create stunning social media real estate graphics in under 10 minutes.

With the right consistency, you can win a crowd that regularly seeks out your content and eagerly shares it within their network. And the more engagements you get, the higher the chances you generate new leads for your business!

P.S. Not sure what to share?

Check out one of our highly-pinned articles about 30 Instagram Real Estate Content Ideas for Feed and Stories!