We compiled 30 Instagram real estate content ideas that will make you start curating your Feed and Stories ASAP. Having an up-to-date content strategy is key if you want to make a name for yourself as a realtor.

But first things first, if you’re still not utilizing Instagram for real estate business, here are some reasons to start doing so:

• There are 1.39 Billion active monthly users on Instagram as of 2022
• 200 Million+ Instagrammers visit at least one Business profile daily
• Instagram can help you reach users organically using keywords, hashtags, and music. That’s FREE marketing for your real estate business!
• You can connect through Instagram DM (direct message) to potential clients which can be more interactive than e-mail
• With an 8-second attention span, users continue to consume short-form videos (aka REELS) to discover and engage with brands

If you’re already using Instagram but with minimal effort, keep in mind that fresh content is necessary to increase engagement.

And with more and more realtors pouring their efforts into Instagram Marketing, it’s important not to be left behind.

READ: How to Create Stunning Social Media Real Estate Graphics

To level up your Instagram presence and connect with your audience, check out these tips to start creating amazing real estate content. We include samples below that you might recognize from some of your favorite realtors and brokerages!

30 Instagram Content Ideas for Realtors

ABOUT THE PROPERTY

1. New Listing Alert
2. Exclusive Listings
3. Just Sold Sign
4. Just Leased Sign
5. Under Contract
6. Enlist Property
7. Before vs. After
8. Construction or Renovation Updates
9. Feature special amenities of the home
10. Feature local activities to do in the neighborhood
11. Feature new local resto/businesses in the area
12. Open house invitation or live stream

ABOUT THE REALTOR—That’s you!

13. Story time about your first sale
14. Some of your most memorable experiences as a realtor
15. Your work look of the day! #OOTD
16. Closing day photo op with your Buyer/Seller (Ask their permission before posting)
17. Client testimonials
18. A short video introducing yourself and what you do
19. Shoutout to your role model or heroes
20. Snippets of your hobbies or interests outside real estate
21. Your or your brokerage company’s awards and achievements

ABOUT REAL ESTATE

22. Motivational quotes
23. Memes
24. Holiday greetings
25. Neighborhood Guides
26. Tips for Buying or Selling a Home
27. Property market statistics
28. Top Reasons to Live/Buy/Rent
29. Local and global property news
30. Frequently Asked Questions about real estate investments

BONUS: Interactive Instagram Content in Stories for Realtors

Instagram Stories has changed the way brands capture their audience’s interest. As a matter of fact, one-third of the most popular Stories content comes from businesses.

The appeal comes from the raw, unfiltered factor that makes brands relatable. As well as the interactive elements which have no limit on your creativity to engage your followers.

INTERACTIVE STORIES STICKERS

• Poll
• Emoji Slider
• Questions
• Quiz
• Add Yours
• Links

Let’s take a look at some examples that still work in 2023:

1. Share a listing with the 😍  emoji slider

2. Ask a Realtor

3. This or That

4. Use a poll to highlight key elements in the home

5. Gauge your followers’ interests with the creative use of emoji slider

Prospects who are looking to buy or sell real estate want to work with realtors whom they can trust.

By always being in the know and showcasing it, you have a higher chance of landing new clients. Not to mention you’re always on top of the minds of your existing clients which increases potential referrals.

Of course, it’s not to say that without a social media presence, you’re untrustworthy. But then, you’re also not doing much for your case if you don’t make it easier for people to connect with you.

“But I don’t have time to manage my content.”

True. Many agents have trouble keeping up with their social media accounts. And who can blame them? There are so many tasks to do as a realtor from organizing listings in MLS to showing properties to clients.

So if you want to make it simple and workable for you to be consistent with your social media marketing, then let me share with you the secret: POST.

How to POST on Instagram Business

As with any of your real estate activities, you have to allot time each week to POST.

P – Plan and create your content
O – Optimize your captions and hashtags
S – Schedule your posts
T – Track your engagements

The good news is you don’t necessarily have to do it only at your office desk. Because everything is handy now using our mobile phones, you can pretty much POST everywhere. You can do it while you’re on the cab ride back to your home or while waiting for your appointment to arrive.

In addition, there are many free tools available in the marketplace! You can easily use apps and software to easily create your Instagram real estate content.

Need a JUST SOLD sign to post? It can be done in under 5 minutes! And no it’s not about hiring a full-time designer. Or god forbid, about your Instagram feed’s aesthetics getting ruined by using Microsoft Paint.

I’m talking about more relevant, user-friendly apps like the design app Canva. Canva doesn’t require you to have Photoshop skills and yet it can help produce high-quality and professional-looking designs in the least amount of time.

And speaking of time, another free tool in the market you can utilize for your Instagram real estate posts is a scheduler app, like Buffer. You can create your full week’s content in one go and then use Buffer to schedule and automatically post the content for you.

There are many apps you can use for your Instagram but those are by far the most useful. With the likes of Canva and Buffer, you can consistently create and share your real estate content without the hassle of hiring and managing a full-time marketing staff.

Points to Remember

• Share informational or entertaining content.
• Quality content is still king.
• Don’t forget to interact with others’ posts, comments, and mentions.
• Use niche hashtags to get discovered and be part of the conversations.
• Adapt short-form video content to cater to the shorter attention span of today’s media consumers.

Instagram for the real estate business seems like a lot of work but it can be fun once you get a hang of it. As long as you have a genuine interest to connect, then you’ll be able to see posting as more than a chore!

— First published on May 20, 2020

READ MORE: 6 Effective Social Media Profile Tricks You Should Try

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Which Instagram content ideas have worked for you? And how did it increase awareness of your brand?