Real estate agents have long ago unlocked the personal branding potential of numerous social media sites.

By now, we know the hacks and tricks of Facebook when it comes to real estate lead generation.

For some, they’ve utilized the microblogging wonders of Twitter to reach potential clients.

And for several agents, they turn to Youtube and Pinterest to showcase the beauty of the houses they are selling.

With the oversaturation of social media, is there another site that we can explore?

The answer is yes, real estate agents have a territory they are yet to maneuver: LinkedIn!

LinkedIn for Agents: An Untapped Goldmine for the Real Estate Profession

Unbeknownst to many, this social networking site for professionals is an effective tool for lead generation in real estate.

According to eMarketer, LinkedIn outperforms other strong social media competitors such as Facebook and Twitter in US B2B ad sales which shows the community in LinkedIn are highly engaged.

And with 850 million members members and counting, an active LinkedIn presence can help boost your reach!

Knowing these facts, we can guess real estate agents would want to immediately sign up for a LinkedIn account.

But, then what?

Well, like in any other social media site, personal branding to lead generation in LinkedIn requires a bit of your time and effort.

READ: How to Upgrade Your Online Presence Without Spending Money

So if you have very little clue on what to do, do not fret! Here are six effortless ways you can use LinkedIn to its full potential. Read on!

Post interesting and informative real estate articles

LinkedIn has its pros that fare better than other social networking sites when it comes to SEO or Search Engine Optimization. Usually, when you Google a business, their LinkedIn profile is at the top of the search results.

So as a real estate agent, it is crucial to set up your LinkedIn profile to make it irresistible to your potential clients!

LinkedIn lets you post articles to your profile, where ideal referral partners and clients can easily access them.

Moreover, LinkedIn can help real estate agents articles reach their desired network, especially if they get on the good side of the content algorithm.

In writing LinkedIn articles, make sure to follow the best SEO practices! Here are some bullets for your article-writing checklist.

• Do not use industry jargon since these may confuse your readers.
• Write short and sweet articles with 500-1000 words for easy reading.
• Make sure that your LinkedIn article is friendly and does not sound like a class lecture.
• Break up your long paragraphs into shorter ones. Use bullet points when necessary.
• Catch the attention of your readers with a great headline!
• Do not forget to include an image in your article to make it less boring.
• Include a call to action in your LinkedIn article and advertise your services.

Avail the Premium offers to maximize advantage

LinkedIn is able to tell you how many people visited your profile.

However, if you have a basic account, you will not always know exactly who they are! This situation may be frustrating, but you can quickly solve this problem by signing up for LinkedIn’s Premium feature.

LinkedIn Premium lets you know who has viewed your profile—a tool that can help real estate agents drum up and generate leads!

How?

Well since you will know who might be interested in your business, you can shoot them a quick email or message.

LinkedIn Premium allows you to send messages to people who are not in your network. Which means if you have prospective clients you want to reach out to, you’ll be able to do so with ease.

Widen reach through sponsored posts and other advertisements  

Like Facebook and other social media sites, you can also create sponsored posts on LinkedIn.

LinkedIn has numerous paid promotion options to help real estate agents reach leads.

However, take note that since LinkedIn is thrives in B2B or business-to-business channel, advertising here will come at a higher price.

But think of it this way: advertising on LinkedIn for real estate agents will be worth your coin since you will have less competition!

Here are a few of the LinkedIn advertising options.

• Text Ads – These advertisements are one of the most basic yet most effective advertising options on LinkedIn. Text ads will appear on the right-hand side of the homepage, making it visible to thousands of people.
• LinkedIn Messaging Ads – LinkedIn allows you to advertise through its private messaging options!
• Sponsored Content – LinkedIn will show your posts to other subscribers, thus increasing your visibility.

Connect with credible influencers in your niche

Nowadays, most businesses rely on social media influencers to market their brand.

Every community has respected influencers who play a crucial factor in determining the decisions of the majority.

Through LinkedIn, real estate agents can connect with thousands of organizational influencers. That way, you can market yourself to many people at once. 

Make it your goal to build rapport with credible influencers so that they can market you to their followers. Show them how attractive the value of your package offer is and it will be hard for them to say no to you! 

Use LinkedIn account to get in touch with high-net-worth clients

If you are in the luxury real estate industry, LinkedIn will be your secret weapon.

Face it: no matter how talented you are, you will be at a loss if you do not have millionaires in your circle!

Real estate agents who have established connections with high net worth clients have a headstart in the game.

Through LinkedIn, you can get yourself and your business into these exclusive circles in no time. You can start by connecting with people in their sphere.

Once you have established a solid connection, you may then connect with your potential clients!

It will help if you have a LinkedIn Premium account so that you can send them a message even when they have not accepted your invite yet. 

Build your very own real estate professional group

We all know Facebook groups, where communities post experiences and help each other out.

But did you know that LinkedIn also has this feature? You can create your own real estate LinkedIn group along with posting articles through the LinkedIn blogging platform!

You can invite potential clients and referral clients into this group and slowly grow your own community.

You may also look up previous partners to check if they have a LinkedIn account. By adding them to the group, they can see the latest real estate news and updates which can inspire them to do business with you sooner rather than later.

The Takeaway

If you haven’t used LinkedIn for real estate in the past, now is the time to do so!

Unlock the full potential of this social media site to help you generate your dream number of leads. As long as you have a solid strategy, you will be growing your network in no time.

Take note of all the points stated above to guide you in your LinkedIn journey. After all, LinkedIn is not that different from Facebook and other sites you might be used to.

With your effort, real estate agents success through LinkedIn will be at your fingertips in no time. Good luck on your LinkedIn real estate personal branding journey!

READ MORE: How to Spend $100 for Marketing and Branding in Real Estate