When it comes to self-improvement and professional development, most real estate agents are extremely serious about becoming the best they can be.
And why wouldn’t they? After all, a thriving career in real estate is one of the most lucrative professions out there.
So it’s no surprise that books recommendations for real estate agents are a common theme for realtors. Any active agent, whether a rookie or seasoned one, is always looking to level up their career. This article will give you some ideas on where you should start when looking for your next literary inspiration.
The Millionaire Real Estate Agent by Gary Keller
This book is all about how you can become a millionaire real estate agent in less than five years. And unlike other fluff content by other authors, The Millionaire Real Estate Agent is literally the blueprint for automating success in real estate. Many people go into real estate with the same lack of business and entrepreneurship skills they have always had and this book fills that gap. It will teach you how to build a team and business system that multiples and duplicates success for you and with you.
Why we recommend this book:
TMREA teaches its readers the dos and don’ts of a real estate career. In addition, it also gives insights on how to manage their leads, listings, and leverage in a nutshell. This book is an easy read with great information that anyone can relate to.
How to Win Friends & Influence People By Dale Carnegie
A classic personal-development book written and published some 80 years ago, Dale Carnegie’s writing style feels very modern which makes for an engaging read! The book teaches readers how to get people to like them, how to make people want to do what they want them to do, and how to get others on their side. It’s all about influencing people’s behavior using methods that are kind and considerate—because that way you’ll build long-lasting relationships with your customers.
Why we recommend this book:
This book is a cult classic for a reason, perhaps because each time you reread it, it gives an entirely new perspective on life. In addition, How to Win Friends & Influence People has taught us how important being kind to others really is, whether they are clients or not. A helpful read to help you out in your career as well as in your personal life.
7L: The Seven Levels of Communication: Go From Relationships to Referrals by Michael J. Maher
This book will teach you how to communicate effectively with both clients and prospects. With over 100 systems that are all geared to help you live a better life, be a better human being and generate more business—by helping other people! Selling real estate is not only about tangible property, it’s also about you and how you present yourself. This book will show you how to do just that.
Why we recommend this book:
A brilliant book giving practical tips on how to build your network effectively, 7L is a powerful read that really makes you think differently. It helps real estate agents understand the importance of relationships and referrals and gives them the tools they need to build strong relationships with their clients.
The Sell: The Secrets of Selling Anything to Anyone by Fredrik Eklund
As one of the top brokers in New York City real estate, Fredrik Eklund has written a book about what it takes to become a top-performing salesperson. In this funny, candid, and descriptive book, the author shares his own struggles with getting into real estate at first. He then believes that the attitude, thought process, drive, and creativity of a top-performing salesperson is what separates them from everyone else.
Why we recommend this book:
The Sell contains many practical suggestions which will help anyone who wants to build their career as an agent or broker by improving themselves. In this book, you will learn how to become a top performer at anything in life by practicing the best habits and mindsets of highly successful people in our society today.
The Miracle Morning for Real Estate Agents: It’s Your Time to Rise and Shine by Hal Erod et. al
If you’re looking to level up in your real estate business, this book will help you get there. Using the processes outlined in this book, you’ll be able to learn how to implement habits into your daily routine to achieve the goals that will make you more productive, happier, and healthier. As a realtor, it will show you how to leverage your mornings in order to become a top producer.
Why we recommend this book:
Often, realtors get caught up with the hustle and demands of the job which causes burnout. This book has been called to “overhaul” your life. Because its methods allow us to feel less stressed out, we can then focus on things that matter most.
Ninja Selling: Subtle Skills. Big Results. by Larry Kendall
This book teaches you how to make it big in real estate, with a foolproof system to increase sales. The author Larry Kendall, is a founding partner at the real estate company The Group, Inc. and the creator of the Ninja Selling System. This book is known for its integrated approach to sales and customer relationships, emphasizing relationship-building principles and non-aggressive selling techniques.
Why we recommend this book:
With its enduring perspective on mindset and actions, this book offers insights for real estate professionals and others in sales-oriented roles by teaching them how to achieve results through a more empathetic and holistic approach. The book’s practical strategies and emphasis on mindfulness and connecting with clients make it a valuable resource for long-term success in one’s career.
The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil
The title doesn’t lie—this book covers a lot of ground from defining marketing to how it will change in the future to how you can humanize your brand in an age where everyone gets their news from social media. The author breaks down the reality and the barriers we have to overcome to meet our audiences halfway, by giving practical advice on how you can produce content that engages.
Why we recommend this book:
This book is helpful for realtors to navigate their business since marketing is changing, and will continue to change. The End of Marketing is a must-read for any agent who wants to understand what’s happening online and how to respond effectively.
How to Get Dressed: A Costume Designer’s Secrets for Making Your Clothes Look, Fit, and Feel Amazing by Alison Freer
This book is stuffed full of great tips on choosing the right clothes for any situation, taking into account different budgets and personalities. From how to buy a well-fitting suit, to the guide on bra fitting and buying, this book delivers just about anything you could need to define your own style. The author shares the secrets to looking and feeling amazing that you can incorporate into your professional life.
Why we recommend this book:
As a real estate agent, dressing the part is important to create a great first impression on clients. This book is well written to give advice on how to dress up. It’s easy to understand and teaches you how to care for/store your clothes in brilliant ways that save money & last longer!
The Etiquette Edge: Modern Manners for Business Success by Beverly Langford
This book is a comprehensive guide to modern etiquette for business success. It is also an excellent source for anyone who would like to improve their manners, as well as those who want to develop good habits. The Etiquette Edge teaches you how to write a professional letter, set up meetings with clients, how to handle difficult colleagues, and much more.
Why we recommend this book:
New and experienced realtors can benefit from this book to help sharpen their business etiquette. The Etiquette Edge can help you avoid making simple mistakes that could cost you your job or cause irreparable damage to your personal and client relationships. And as real estate agents, we all know relationships are everything, so why take the risk?
Born to Win: Find Your Success by Zig Ziglar
This motivational book inspires you to work hard and achieve your goals. The author gives practical advice on how we can create our own success by making simple changes that can only result in amazing wins. Not just any type of win either; these aren’t quick fixes or magic pills—these are real-life lessons backed up with scientific research.
Why we recommend this book:
In this book, you’ll learn about goal-setting techniques as well as how they relate specifically to the context of business relationships. Real estate agents with a strong desire to win in life must have some motivational books in their arsenal.
And there you have it—our top ten books for real estate agents to level up and live their best life.
These aren’t just books about business, though—they’re about improving you as a person, practically and strategically. If you start here, with these books and the ideas contained within them, then you’ll be well on your way to increasing your real estate success in no time.
Read More: 5 Bad Habits That Are Stopping You from Being Successful
Which book in the list have you read so far? What did you think of it? Leave a comment below!
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